The Rural Media Network (RMN) connects publishers to new, rural-relevant advertisers willing to pay a premium to reach the communities you serve.
Why rural publications join RMN
Rural Readership is in Demand
Agriculture, retail, government, tourism, public health, even political advertisers — they all want rural audiences. Until now, there was no simple way to buy that digital inventory at scale.
Full control of Website & Newsroom
Your content and direct-sold ads stay yours. RMN simply adds demand for your ad space — routed through The Trade Desk, from buyers who’d otherwise never find you.
More Revenue to Support Journalism
RMN brings you new buyers without replacing the ones you already have — an extra revenue driver that captures more value from rural journalism. Grow your ad sales and find the brands that care about your readers.
A peek behind the curtain
If you’re a performance-focused marketing team that needs real information to guide business decisions for your brand or client, choose the RMN network with confidence.
Request a deal ID
Start with a simple agreement
A straightforward publisher contract, no long-term lock-ins.
Add the RMN tag to your website
A single snippet of code, placed directly in your HTML, is all it takes.
Inventory live in The Trade Desk
Giving media buyers a clean, unified supply path to rural audiences.
You earn money from Ad Sales
Revenue from additional ad campaigns across the network.
Your publication gives brands direct access to rural audiences that mainstream networks can’t reach.
Who Advertisers Can Reach Through RMN
Your publication gives brands direct access to rural audiences that mainstream networks can’t reach.
High-value rural audiences. Thousands of advertisers looking for them.
A convenient way to connect with rural audiences
RMN offers verified rural inventory across dozens of small-town and community news sites. One deal ID gives you rural reach without the waste, guesswork or complicated supply paths that come from cobbling together geography-based proxies.
Supply clarity in the trade desk
If you’re a performance-focused marketing team that needs real information to guide business decisions for your brand or client, choose the RMN network with confidence.
Request a deal IDWhere your impressions run
See exactly which rural publishers carry your ads, verified local news sites, no unknowns.
How inventory is valued
Transparent pricing & no hidden markups, Understand what you’re paying for and why.
Where your money goes
Direct supply path means more of your spend reaches publishers — and your audience.
Why Rural Media Matters?
Rural communities are often overlooked in digital planning, yet they drive essential sectors and hold significant spending power.
RMN brings these audiences to the forefront – with respect, accuracy and far less waste than traditional geo-targeting.
Collective of rural publishers
RMN connects you directly to rural publishers — no intermediaries, full visibility into where your impressions run and where your money goes.
